“Best In Show” And Positioning Your Home For Sale

“Best In Show” And Positioning Your Home For Sale

I have been watching the “Westminster Kennel Club Dog Show” this week and I am reminded of the parallels in real estate, specifically in listing a home.

Tons of planning and work goes into preparing to compete and stand out in front of the critical eye of the judges. The judges are clearly knowledgeable and looking for specific features in each participant.

Buyers are searching the same way in the market: with a critical eye. Because of their leverage, they are more discerning now than ever before. Condition, location and price are all important components and buyers are being unforgiving when selecting a home.

So, is your home “Best In Show” according to buyers? Proper pricing is the first form of marketing. Almost every flaw can be cured through appropriate pricing. We suggest having a few written price opinions and evaluate the “comparable” sales in detail. How does your home stack up against current homes on the market? Are you being considered first and do you stand out amongst the active listings? Look at your home with your “buyer’s hat” on. Buyers search from the bottom up and they are looking for VALUE.

Condition is also important and they are expecting the home to be move-in ready. As a homeowner, you have control over how your home is presented in the market. Stagers are in high demand, and a good stager can consult with you to develop a solid plan. Minimal changes including clearing out, repositioning furniture, and cosmetic work can have a large impact on the appeal of your home. One of the transformational stagers we work with is Birgit Anich.

Making your home “Best In Show” will place your home in the position of giving you the most access to qualified, motivated buyers. Work with a knowledgeable real estate agent who can guide you in maximizing your investment. Contact us at (203)253-9222 if you need assistance or access to the resources that can help you develop your listing strategy.

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