Home Staging Process Demystified-Top 5 Questions Home Sellers Have

Home Staging Process Demystified-Top 5 Questions Home Sellers Have

Real Estate Home Staging is one of the most powerful marketing tools available to home sellers to sell their house or apartment faster and at the top dollar. Home Staging can make the difference in selling a property versus languishing for months on the market or not selling at all. One of the goals of staging is to strategically differentiate your property from the competition – other houses on the market.

HGTV shows such as The Stagers, Get it Sold and Designed to Sell have increased awareness of the importance in staging a home for sale, especially in today’s tough real estate market. There is however often confusion about how to go about staging a home. There are three distinct steps involved in staging a property for sale:

While these steps seem relatively simple there are still many questions that home sellers have. I want to discuss some of these most common questions.

What if I only want a home staging consultation and do the work on my own?

Most professional home stagers are flexible in the way they work with home sellers who are on a budget and will provide also a written consultation report that can be used as an action plan for DIY-ers.

My husband and I are both working full time and we do not have the time to implement all the suggestions on your consultation report.  How can I get this work accomplished?

Coordinating quotes and overseeing tradesmen such as contractors, electricians, carpenters, painters, flooring specialists, landscapers, and professional cleaning services, can be very time consuming and involves decision making on the spot. Many home sellers simply do not have the time or experience to take care of all this coordination. Ask your home staging company if they also offer project management services to make it all happen for you. While much of this coordination can be handled by a home stager, some aspects will still require your time – e.g. sorting through personal belongings, ….

We wanted to list our house as quickly as possible. Since we will not be able to get through your list of recommendations immediately, we will just list it as is and see how it goes. We can then work on it if we cannot sell it.

Is selling your house fast and at the top dollar your priority when selling your house? If that is your goal, then waiting to stage your house can be the biggest mistakes you can make in the home selling process. This is a whole topic for another blog post as there are many reasons. Here are a couple. If your house is not dressed to stand out from the competition, your real estate agent’s marketing efforts will not stand out and create the marvelous first impression needed to attract the necessary traffic to your house to get a quick offer. With 94% of buyers looking online first and being in this highly competitive market, your online photos need to be immaculate. The most traffic when selling a home is occurs in the first two to four weeks after it is listed on the market.  The first price drop typically happens after four to six weeks on the market. So don’t waste valuable time on the market not showing your house at its very best right away – first impressions are lasting impressions. Keep in mind “you can loose a sale by one click of the mouse”.

We have removed personal photos, de-cluttered and painted – We are ready to put our home on the market!

Congratulations on these accomplishments! But not so fast….you have now completed step 2 – you are still missing the showcasing of your house.  I know – there are many people who think that staging is just de-cluttering, neutralizing and removing photos. However, these are only the pre-requisites for properly staging a house or apartment. Now the most important part starts! Designing emotional connection points with home buyers. This can involve  bringing in different furniture, accessories, artwork, lighting, rugs, bedding, etc. Each house has different needs and every item that is being used in a staging design plan has to be carefully thought about to ensure that it emotionally connects with buyers. I recommend to leave this last step of showcasing the house to an experienced and knowledgeable professional stager.

My house already looks beautiful. I even had an Interior Designer design many of my rooms – I don’t need to stage.

Interior designers do wonderful transformations based on your personal style, but this is not necessarily what buyers are looking for. Once you put your house on the market it no longer matters how beautifully it has been designed to suit your taste. It is now all about the buyers and how to attract them and how to present your home so they can see themselves living  their dream lifestyle in your house.  Nobody wants to buy your old house.  They want to buy their new house!

Selling a house or apartment is for most home sellers very emotional and stressful. The better your house shows in conjunction with the right price, the faster your house will sell and the faster you will be able to move on with your life.

About the Author:

Birgit Anich is the president and chief lifestyle stager of Birgit Anich Staging & Interiors, LLC, a Real Estate Home Staging and Interior Styling Company in Fairfield county. Birgit is a National and Regional Awards Winner by the Real Estate Staging Company (RESA). Having been trained and mentored by HGTV star Matthew Finlason (“The Stagers”), she specializes in the most advanced and successful staging techniques of Target Staging & Lifestyle Merchandising. Birgit has been featured on local FOX, NBC, ABC, CBS, the radio, Life@Home Magazine, and other media. For more information contact 203.807.4040 or birgit@BirgitAnich.com or visit www.BirgitAnich.com

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