Is Your Home “Buzzworthy”?

Is Your Home “Buzzworthy”?


Buzz: “Excited interest or attention”

Does your listing have “buzz” within the real estate community?

It has always been interesting to see what homes get the “buzz” and which do not. Here are the common threads that I have seen over many years of those that do:

  • Well-priced or aggressively priced against competing properties on the market.
  • Homes in stunning condition, where the seller has clearly taken great care of the home.
  • Homes in a great location or setting.

When a listing has two or three components and is buzzworthy, the ball is set in motion with the potential buyers.

Immediately after viewing a “buzzworthy” home, agents contact their buyers and work toward getting them to see the house as quickly as possible. Their goal is to match that home with their prospects. Since agents represent their clients, they listen to the needs of their buyer and work with them on what homes will be ideal. Agents also get excited about homes and convey their excitement to their clients setting process in motion. Having “buzz” in any market places a listing in front of the competition, giving it the first opportunity to sell. Having “buzz” gives a home momentum and possible energy of multiple offers, which is the ideal situation for any seller.

I equate the first few days of a listing to a “grand opening”. Sellers should maximize this opportunity to get buyers motivated through condition and proper pricing. There is a short time frame to capitalize on buyer attention and pent up demand in the price range.

So, think about how you create the “buzz” for your home and get counsel from a local Realtor and stager. Remember, buzz equals sold.

Contact me with any questions about the selling process: Melissa Riley, (203)253-9222 or melissabrownriley@gmail. You can also follow me on twitter at


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