Categorized | Marketing

QR Codes And The Future Of Real Estate Marketing

QR Codes And The Future Of Real Estate Marketing

Prudential CT Realty, Connecticut’s largest and most successful real estate company, has introduced QR (Quick Response) barcodes to its marketing efforts. Now consumers, with a smart phone, can read the codes and either be sent to a property page or agent bio. I think QR codes will play an interesting role in real estate, especially because they utilize mobile technology and bring information rapidly to the user. Since we are all focused on getting content online, being able to direct a consumer from a small printed QR code to an online presence is fascinating. QR codes allow the consumer to view much more information, such as what can be found on a website. Since a website is more fluid and “24-7” than print, it should prove to meet the needs of those searching for listing information, multiple photos and community information.

We are finding so many different ways to utilize them including business cards, advertising, and direct mail. So, if you are new to QR codes and would like to test them out: Google “QR Code Readers” for the smart phone you are currently using. Download the “app” for it. It will appear as an icon. Find a QR code in print, and click on your QR code icon, snap the photo and wait a few seconds. You will be directed to the website for that QR code.

For those of us who grew up in the sixties, it may be a reminder of all of the futurist things that George and Judy Jetson had. Maybe, we are actually living in the times that generations before us could only dream of and that technology is moving at light speed. For information on how Prudential’s QR codes can help you, read more on

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