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Social Media And Real Estate

Social Media And Real Estate

The real estate business has been transformed by technology, specifically by social media sites. Consumers are searching online for information and resources during the increasingly complicated real estate process. They are also sharing content and opinions before, during and after their real estate transaction.

The Internet and how people use it has changed drastically over the past five years. There has been an explosion of social media sites including Facebook, Twitter, LinkedIn, and YouTube commonly referred to as known as “web 2.0”. These platforms, along with others give users the power to create, collaborate, and share content online, forever altering how consumers gather information and make choices on products and services.

The positive social impact of these sites is building close social ties, developing more trusting relationships and community engagement.

Having access to more unfiltered information, real-time search capabilities and instantaneous access to their real estate professionals is now part of the norm. Information for buying or selling decisions can be shared across social media platforms, making this process more collaborative. Specifically, younger generations tend to share information and consider opinions of their peers during their decision-making process.

Traditionally, many consumers choose their real estate service provider based upon a referral from a trusted friend or family member due to the fact that testimonials and endorsements from a third party have more weight and creditability. Social media gives consumers a platform to openly review services and share their experiences with those whose opinions they value.

Trust, reputation, and market knowledge still factor into these choices and social media can greatly amplify that feedback. For these consumers an agent’s online presence (or lack thereof) factors into the decision to hire them, today’s consumers want an agent who is keeping with the times and technologically savvy.

Ironically, listening is the first step for a real estate service professional to remain relevant to their clients. Social media sites provide a platform to easily disseminate valuable, and timely information. It’s also an opportunity to engage and interact with clients who may have questions.

Expect social media usage to continue to grow and be an integral part of the real estate process with clients.  Increased usage of social media is anticipated as another tool for real estate companies to build upon their trusting relationships, create even better connections, and enable them to provide more resources for their clients.


Posted in CT Real Estate, Fairfield County Real Estate, FeaturedComments Off on Social Media And Real Estate

Hot Dog, Cool Cat Photo Contest Benefits The Sunshine Kids

Hot Dog, Cool Cat Photo Contest Benefits The Sunshine Kids

The Sunshine Kids is a non-profit organization dedicated to children with cancer. Established in 1982, we are committed to providing positive group activities and emotional support for young cancer patients. The Sunshine Kids provides a variety of programs and events, free of charge, for kids who are receiving cancer treatments in hospitals across North America. Prudential CT Realty was the nation’s 2nd largest fundraiser for Sunshine Kids in 2011, raising over $280,000.

Contest Rules:
1.    All entries must be submitted by July 1st, 2011.
2.    Each entry will be $25 with checks being made to: The Sunshine Kids.
3.    Please include your contact information and your pet’s name.
4.    You can submit as many dog or cat photos as you wish, but each entry must be accompanied by a $25 entry fee.
5.    Entries can be submitted as a photo (with your contact information on the back) by mailing to: Prudential CT Realty, 272 Post Road East, Westport, CT 06880, or emailed in jpeg format to mriley@prudentialct.com  The $25 entry fee can be mailed or dropped off at the same location. (Please reference which pet on the check.)

 The winning dog or winning cat will be awarded a 2-panel Warhol style photo, 20” x 16” stretched canvas. (Value $250).

Hot Dogs and Cool Cats will be judged based upon cuteness factor, cleverness and originality. Deadline for entering is July 1st, 2011. Judges will narrow down the entries to the final 3 tops dogs and 3 top cats which will be posted on Facebook on July 8th. The winning CAT and DOG will then be posted on Facebook “Hot Dog Cool Cats” Photo Contest on July 11th, 2011.  Owners of the winners will be contacted directly.

All entry fees will go to the Sunshine Kids.

Posted in Westport Connecticut Real EstateComments Off on Hot Dog, Cool Cat Photo Contest Benefits The Sunshine Kids

Buying, Selling Or Renting In Fairfield County Connecticut? Contact Us At (203)253-9222

FreshPickedRealEstate.com is known as "Fairfield County CT's Favorite Real Estate Blog". We feature market statistics, community events and interesting happenings in and around lower Fairfield County Connecticut, including Westport, Weston, Wilton, Norwalk, Fairfield and Easton. Look for real estate tips with a focus on "green living" in the area.
Contact me at MelissaBrownRiley@gmail.com or at (203)253-9222 for info on all real estate services, including buying, selling or renting in Fairfield County, Connecticut or in any other county or state through our national network. We also specialize in buying or selling "short sales" and foreclosures.

Search Like An Agent For A Home Or Rental

Do you think online marketing makes a difference in exposing your home to the market?

According to the National Association of Realtors, 91% of all buyers begin their search on the internet. As a seller, having a definitive online strategy creates a differentiation to maximize your exposure to the right target market. I offer 31 years of real estate experience with a strong technology twist and focus on utilizing Google to attract attention to your listing. Find out how we can create an advantage for you.

Investors from New York Searching In Fairfield County

Are you an investor from New York looking for well-valued properties in Fairfield County? We will pair you with an experienced agent who can assist you in your search. Melissa Riley (203)253-9222. Berkshire Hathaway HomeServices-New England Properties

Luxury Rental Listings Are Needed

Fairfield County, including the towns of Westport, Weston, Fairfield, Easton, Wilton and Norwalk are highly desirable towns for rentals.
We are experiencing a lack of quality luxury rental listings in lower Fairfield County. We have tenants looking for rental properties that fit their needs.
We will assist you with establishing the rental value on your home and helping you through rental process. Proper representation is the core of our business and I we zero in on your needs no matter if you are landlord or tenant.

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