Tag Archive | "staging"

Is Your Home “Buzzworthy”?

Is Your Home “Buzzworthy”?

Definition-

Buzz: “Excited interest or attention”

Does your listing have “buzz” within the real estate community?

It has always been interesting to see what homes get the “buzz” and which do not. Here are the common threads that I have seen over many years of those that do:

  • Well-priced or aggressively priced against competing properties on the market.
  • Homes in stunning condition, where the seller has clearly taken great care of the home.
  • Homes in a great location or setting.

When a listing has two or three components and is buzzworthy, the ball is set in motion with the potential buyers.

Immediately after viewing a “buzzworthy” home, agents contact their buyers and work toward getting them to see the house as quickly as possible. Their goal is to match that home with their prospects. Since agents represent their clients, they listen to the needs of their buyer and work with them on what homes will be ideal. Agents also get excited about homes and convey their excitement to their clients setting process in motion. Having “buzz” in any market places a listing in front of the competition, giving it the first opportunity to sell. Having “buzz” gives a home momentum and possible energy of multiple offers, which is the ideal situation for any seller.

I equate the first few days of a listing to a “grand opening”. Sellers should maximize this opportunity to get buyers motivated through condition and proper pricing. There is a short time frame to capitalize on buyer attention and pent up demand in the price range.

So, think about how you create the “buzz” for your home and get counsel from a local Realtor and stager. Remember, buzz equals sold.

Contact me with any questions about the selling process: Melissa Riley, (203)253-9222 or melissabrownriley@gmail. You can also follow me on twitter at Twitter.com/MelissaRiley

 

Posted in CT Real Estate, Westport CT RentalsComments Off on Is Your Home “Buzzworthy”?

“Best In Show” And Positioning Your Home For Sale

“Best In Show” And Positioning Your Home For Sale

I have been watching the “Westminster Kennel Club Dog Show” this week and I am reminded of the parallels in real estate, specifically in listing a home.

Tons of planning and work goes into preparing to compete and stand out in front of the critical eye of the judges. The judges are clearly knowledgeable and looking for specific features in each participant.

Buyers are searching the same way in the market: with a critical eye. Because of their leverage, they are more discerning now than ever before. Condition, location and price are all important components and buyers are being unforgiving when selecting a home.

So, is your home “Best In Show” according to buyers? Proper pricing is the first form of marketing. Almost every flaw can be cured through appropriate pricing. We suggest having a few written price opinions and evaluate the “comparable” sales in detail. How does your home stack up against current homes on the market? Are you being considered first and do you stand out amongst the active listings? Look at your home with your “buyer’s hat” on. Buyers search from the bottom up and they are looking for VALUE.

Condition is also important and they are expecting the home to be move-in ready. As a homeowner, you have control over how your home is presented in the market. Stagers are in high demand, and a good stager can consult with you to develop a solid plan. Minimal changes including clearing out, repositioning furniture, and cosmetic work can have a large impact on the appeal of your home. One of the transformational stagers we work with is Birgit Anich.

Making your home “Best In Show” will place your home in the position of giving you the most access to qualified, motivated buyers. Work with a knowledgeable real estate agent who can guide you in maximizing your investment. Contact us at (203)253-9222 if you need assistance or access to the resources that can help you develop your listing strategy.

Posted in CT Real Estate, Southport Connecticut, Weston Connecticut Real Estate, Westport Connecticut, Westport Connecticut Real Estate, Wilton ConnecticutComments Off on “Best In Show” And Positioning Your Home For Sale

The 5 Biggest Mistakes When Selling A Vacant House

The 5 Biggest Mistakes When Selling A Vacant House

The 5 Biggest Mistakes When Selling a Vacant House by Birgit Anich

There are many reasons why a home might be vacant when being sold – various reasons include:

  • New construction
  • Relocation property
  • Seller has already moved into their new home
  • It was a rental property that is now for sale

In all these cases the bottom line is that SELLING the property FAST is CRITICAL. There is a lot of money on the table because of ongoing mortgage costs, maintenance cost, insurance cost, and other carrying costs that need to be paid for all these months that the property is sitting on the market.

Selling fast in a buyers market and a down market is a challenge, but especially it is difficult for vacant homes. Vacant homes sell typically slower than occupied homes.

So, what are the 5 biggest mistakes when selling a vacant property?

Mistake #1: Selling the house as a VACANT property

We just said that vacant homes sell slower than houses that are occupied. Why is that?

a. People don’t buy houses, they by homes, they buy a lifestyle! Without furniture, wall art, rugs, lighting, décor,… there are no emotional connection points in the house – the house does not show its soul and any lifestyle buyers can aspire to.

b. Buyers do not have a point of reference

  • empty rooms look smaller
  • buyers cannot see how much furniture they will be able to fit in the room
  • they cannot envision how to set up the room functionally – how should I face the sofa, where does my TV go, can I fit…..

Adding the right furniture, rugs, lighting, wall art and other décor that reflect the target buyers’ lifestyle will make them feel drawn to and helps them envision themselves living in that home.

c. When a room is empty, buyers focus on the negative details
It is so much easier to notice cracks in the walls, paint chips, missed repairs,… if buyers have nothing else to look at. Providing them with a welcoming home they will focus more on how they can live in that house rather than what they don’t like about it. With staging we emphasize the positive features of the property while downplaying the negative features.

d. Only 10% of home buyers can actually visualize the potential of a home

Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your house has to offer.

Mistake #2: Wait to see if it sells vacant

As a home stager in Connecticut, I often receive the response from clients “I want to see first if it sells vacant before I consider staging”. This can be a very costly mistake.

Selling a house is all about FIRST IMPRESSIONS. On a new listing most of the traffic is generated within the first 2-4 weeks.

The Real Estate Brokers open house will get the buyers’ Realtors into the property. They are your “sales staff”. If these brokers do not get excited about what they see, they are less likely to bring their buyers to your property instead of your neighbor’s house on the market.

Let’s say you change your mind down the road and have the property staged and then have another Realtors open house. It will be hard to get Brokers to come back to the property as they have already seen it and do not want to waist their time, nor will their buyers come back for a second time.

So, now you have wasted all that traffic and time on the market without showing the house at its’ best potential. If you had it staged upfront you may have it already sold by now.

Mistake #3: Not Differentiating Your Listing from the competition

Put yourself into the shoes of a home buyer – 94% of home buyers start their search online first looking at all the photos of houses within their qualifying criteria. This is what they might see:

House #1:

 

 

 

 

House #2:

 

 

 

 

What makes your house different from these other vacant houses? Why should they visit your house? There is nothing that would draw a buyer into these houses.

Remember – A SALE CAN BE LOST BY ONE MOUSE CLICK – if your house does not stand out and attract these buyers for a visit, you have lost a potential sale.

Mistake #4: Price has now become your only marketing strategy

Selling a house, typically the home owner’s most valuable asset, is not any different than marketing a commercial product. Location, Condition & Showcasing, Price and Promotion need to be considered together. There is nothing that you can do about the location of the property, but you can influence the other marketing factors. The price is being influenced by the Location and the Condition & Showcasing (the packaging) of the house. The Promotion to bring the traffic into your house will be most effective if the Showcasing and Photographs are professionally done.

So, if there is no showcasing, the promotional pictures will not stand out, so price is now your only marketing strategy. (click here for more details about the marketing strategy)

Buyers are willing to pay more if they feel emotionally connected to a house – on average staged homes sell for a 5-10% higher price tag.

Mistake #5: Seeing home staging as a COST instead of an INVESTMENT

Staging a house for sale can help you MAKE money. It is an INVESTMENT into your home selling process – most investments into home staging range between 1 and 3 percent of the listing price, which yield in a 5 to 10 higher sales price –how nice is this, but this is not all. If selling your house faster you will SAVE ongoing mortgage payments and carrying costs. See more details and examples on how Birgit Anich Staging and Interiors helped their clients MAKING a PROFIT by staging.

Barbara Corcoran, one of the biggest real estate experts in the US, says: “Never sell a home without furniture!” “Once the staging is complete you might even find that you can raise the price”

see Barbara’s 2 mintues segment on The TODAY SHOW

 

 

 

 

About the Author:

Birgit Anich is the president and chief  stager of Birgit Anich Staging & Interiors, LLC, a Real Estate Home Staging and Interior Styling Company in Fairfield county. Birgit is a National and Regional Awards Winner by the Real Estate Staging Company (RESA). Having been trained and mentored by HGTV star Matthew Finlason (“The Stagers”), she specializes in the most advanced and successful staging techniques of Target Staging & Lifestyle Merchandising. Birgit has been featured on local TV stations of FOX, NBC, ABC, CBS, the radio, Life@Home Magazine, and other media. For more information contact 203.807.4040 or birgit@BirgitAnich.com or visit www.BirgitAnich.com

 

 

 

Posted in CT Real Estate, Fairfield County Real Estate, Featured, Weston Connecticut Real Estate, Westport Connecticut, Westport Connecticut Real EstateComments Off on The 5 Biggest Mistakes When Selling A Vacant House

Are You Interested OR Committed To Selling Your House?

Are You Interested OR Committed To Selling Your House?

Are you interested or committed to selling your house? … How this can impact your house sale

I am sure you have heard this before – what is the difference between being interested and being committed?

It has been said that “when you are interested, you do whatever is most convenient. When you are committed, you do whatever it takes.”

Are YOU interested or committed to selling your house? This should be your first question when deciding to put your house on the market. YES, you are hiring a real estate agent to help with your home sale, but NO, your agent cannot do this on his/her own. The Real Estate Agent needs your commitment. There are certain aspects in the house selling process that he/she will need your help with, as these can have a big impact on how quickly your house will sell and for how much. These aspects will influence the tools that will be available to your real estate agent for most efficiently and successfully selling your single most valuable asset.

Once a house is on the market it is no longer your home, but a house, a PRODUCT that needs to be sold. Therefore, it needs to be marketed as such, it needs to be merchandised. After all, you are in competition now with all those other home sellers in your area. Products that we purchase on a daily basis are being merchandised and marketed – look at cars, beauty product, fashion, food products.,,,,, A house is not an exception.  So what are the marketing tools that are available to you and your real estate agent?

  1. Location – you cannot change the location of the house that you are selling.
  2. Condition and Showcasing –  how well your house has been maintained and the presentation of the home for promotions and showings. Committed home sellers take this part of preparing the home for sale very seriously. The best, most efficient way to get this step of the home selling process done is by getting advice from a professional home stager. Real estate stagers have extensive knowledge about what buyers are looking for and how to set your house up that these buyers are being attracted. This includes deep knowledge and experience in which home repairs, home upgrades, paint colors, furniture placement,… will give you the highest return on investment and will sell your house faster. As Kris Berg from HGTV’s FrontDoor.com states: “Staging is not a do-it-yourself sport, and only a third party specialist can bring the neutrality and objectivity needed to accomplish the goal.” According to a research conducted by the Real Estate Staging Association (RESA) professionally staged homes sell on average 67% faster.
  3. Price – the price is greatly influenced by the Location and the Condition/Showcasing as well as market value. If the listing price is set right, real estate home staging can influence the price buyers are willing to pay. According to several sources such as Barbara Corcoran, National Association of Realtors and others professionally staged homes sell on average for a 5% to 10% higher price.
  4. Promotion –  Did you know that over 94% of home buyers look online first, before visiting a listing? So, your online presentation is the best marketing tool that you have to get traffic into your house. If buyers do not like the online pictures they will not even take a look at your property – your house will be off the list before even being on the “to visit” list for home buyers. Therefore, it is critical that these pictures look awesome! Having your house staged BEFORE these MLS pictures are being taken will ensure that your house will stand out from your competition. Keep in mind that you can loose the sale by ONE click of the mouse. It is all about first impressions and immediate connection with the home buyers within the first 2-5 seconds.

Barbara Corcoran emphasizes the importance of staging: “Staging is no longer an option, but a must if you want to sell your home”. Staging a home for sale is the key to success. Most successful real estate agents across the country will not even accept any more a listing if the seller does not at least have a home staging consultation and act on the recommendations because these agents know that their marketing strategy would be solely limited to PRICE (see graph below). Yes, at one point the price of your home, after sitting on the market for a long time and having one price drop after another, there will be a buyer eventually. Is this your goal when selling your home? So, are you an interested or a committed home seller?

About the Author:

Birgit Anich is the president and chief lifestyle stager of Birgit Anich Staging & Interiors, LLC, a Real Estate Home Staging and Interior Styling Company in Fairfield county. Birgit is a National and Regional Awards Winner by the Real Estate Staging Company (RESA). Having been trained and mentored by HGTV star Matthew Finlason (“The Stagers”), she specializes in the most advanced and successful staging techniques of Target Staging & Lifestyle Merchandising. Birgit has been featured on local FOX, NBC, ABC, CBS, the radio, Life@Home Magazine, and other media. For more information contact 203.807.4040 or birgit@BirgitAnich.com or visit www.BirgitAnich.com

 

Posted in Weston Connecticut Real Estate, Westport Connecticut, Westport Connecticut Real EstateComments Off on Are You Interested OR Committed To Selling Your House?

Home Staging Process Demystified-Top 5 Questions Home Sellers Have

Home Staging Process Demystified-Top 5 Questions Home Sellers Have

Real Estate Home Staging is one of the most powerful marketing tools available to home sellers to sell their house or apartment faster and at the top dollar. Home Staging can make the difference in selling a property versus languishing for months on the market or not selling at all. One of the goals of staging is to strategically differentiate your property from the competition – other houses on the market.

HGTV shows such as The Stagers, Get it Sold and Designed to Sell have increased awareness of the importance in staging a home for sale, especially in today’s tough real estate market. There is however often confusion about how to go about staging a home. There are three distinct steps involved in staging a property for sale:

While these steps seem relatively simple there are still many questions that home sellers have. I want to discuss some of these most common questions.

What if I only want a home staging consultation and do the work on my own?

Most professional home stagers are flexible in the way they work with home sellers who are on a budget and will provide also a written consultation report that can be used as an action plan for DIY-ers.

My husband and I are both working full time and we do not have the time to implement all the suggestions on your consultation report.  How can I get this work accomplished?

Coordinating quotes and overseeing tradesmen such as contractors, electricians, carpenters, painters, flooring specialists, landscapers, and professional cleaning services, can be very time consuming and involves decision making on the spot. Many home sellers simply do not have the time or experience to take care of all this coordination. Ask your home staging company if they also offer project management services to make it all happen for you. While much of this coordination can be handled by a home stager, some aspects will still require your time – e.g. sorting through personal belongings, ….

We wanted to list our house as quickly as possible. Since we will not be able to get through your list of recommendations immediately, we will just list it as is and see how it goes. We can then work on it if we cannot sell it.

Is selling your house fast and at the top dollar your priority when selling your house? If that is your goal, then waiting to stage your house can be the biggest mistakes you can make in the home selling process. This is a whole topic for another blog post as there are many reasons. Here are a couple. If your house is not dressed to stand out from the competition, your real estate agent’s marketing efforts will not stand out and create the marvelous first impression needed to attract the necessary traffic to your house to get a quick offer. With 94% of buyers looking online first and being in this highly competitive market, your online photos need to be immaculate. The most traffic when selling a home is occurs in the first two to four weeks after it is listed on the market.  The first price drop typically happens after four to six weeks on the market. So don’t waste valuable time on the market not showing your house at its very best right away – first impressions are lasting impressions. Keep in mind “you can loose a sale by one click of the mouse”.

We have removed personal photos, de-cluttered and painted – We are ready to put our home on the market!

Congratulations on these accomplishments! But not so fast….you have now completed step 2 – you are still missing the showcasing of your house.  I know – there are many people who think that staging is just de-cluttering, neutralizing and removing photos. However, these are only the pre-requisites for properly staging a house or apartment. Now the most important part starts! Designing emotional connection points with home buyers. This can involve  bringing in different furniture, accessories, artwork, lighting, rugs, bedding, etc. Each house has different needs and every item that is being used in a staging design plan has to be carefully thought about to ensure that it emotionally connects with buyers. I recommend to leave this last step of showcasing the house to an experienced and knowledgeable professional stager.

My house already looks beautiful. I even had an Interior Designer design many of my rooms – I don’t need to stage.

Interior designers do wonderful transformations based on your personal style, but this is not necessarily what buyers are looking for. Once you put your house on the market it no longer matters how beautifully it has been designed to suit your taste. It is now all about the buyers and how to attract them and how to present your home so they can see themselves living  their dream lifestyle in your house.  Nobody wants to buy your old house.  They want to buy their new house!

Selling a house or apartment is for most home sellers very emotional and stressful. The better your house shows in conjunction with the right price, the faster your house will sell and the faster you will be able to move on with your life.

About the Author:

Birgit Anich is the president and chief lifestyle stager of Birgit Anich Staging & Interiors, LLC, a Real Estate Home Staging and Interior Styling Company in Fairfield county. Birgit is a National and Regional Awards Winner by the Real Estate Staging Company (RESA). Having been trained and mentored by HGTV star Matthew Finlason (“The Stagers”), she specializes in the most advanced and successful staging techniques of Target Staging & Lifestyle Merchandising. Birgit has been featured on local FOX, NBC, ABC, CBS, the radio, Life@Home Magazine, and other media. For more information contact 203.807.4040 or birgit@BirgitAnich.com or visit www.BirgitAnich.com

Posted in CT Real Estate, Fairfield County Real Estate, Weston Connecticut Real Estate, Westport Connecticut, Westport Connecticut Real Estate, Wilton ConnecticutComments Off on Home Staging Process Demystified-Top 5 Questions Home Sellers Have


Buying, Selling Or Renting In Fairfield County Connecticut? Contact Us At (203)253-9222

FreshPickedRealEstate.com is known as "Fairfield County CT's Favorite Real Estate Blog". We feature market statistics, community events and interesting happenings in and around lower Fairfield County Connecticut, including Westport, Weston, Wilton, Norwalk, Fairfield and Easton. Look for real estate tips with a focus on "green living" in the area.
Contact me at MelissaBrownRiley@gmail.com or at (203)253-9222 for info on all real estate services, including buying, selling or renting in Fairfield County, Connecticut or in any other county or state through our national network. We also specialize in buying or selling "short sales" and foreclosures.

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